Media Interview Transition Technique - The Flag
By Gina Cuclis
This is republished from Cuclis PR's December 2009 issue of PR Tip of the Month.
This is the second of a two part series. Last month's "PR Tip of the Month" described how to use the technique called the bridge. The bridge and the flag are interview devices that enable you to transition your answer to a question to deliver your key messages.
A Signal to Your Audience
Like waving a flag to get attention, a flag signals to your audience you are about to make a critical point. While this is an effective device, use it sparingly or it loses its impact. Once or twice in most interviews is usually enough.
Examples
"The most important fact for people to know is..."
"The biggest issue in this debate is...
"The critical issue is...
The important thing to remember is...
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Categories: Media Interview Tips, Public Relations Tips
Tags: public relations Gina Cuclis interview
I like this article...especially the examples you gave is really fantastic...
Keep up
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Great PR tip ... Where I find the first part of the series?
I believe this will be useful as we try not only to market but also educate people in the proper use of computer ergonomics, specifically in the work place.
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The entry that is the first part describes a technique called the bridge. http://blog.cuclispr.com/2009/11/03/deliver-your-key-messages-with-this-media-interview-technique.
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Hope there will be more wonderful things in your blog....Cheers
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That is a really good writing technique to use across the board, not just for PR.
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