By Gina Cuclis

This is republished from Cuclis PR's December 2009 issue of PR Tip of the Month.

This is the second of a two part series. Last month's "PR Tip of the Month" described how to use the technique called the bridge. The bridge and the flag are interview devices that enable you to transition youranswer to a question to deliver your key messages.

A Signal to Your Audience

Like waving a flag to get attention, a flag signals to your audience you are about to make a critical point. While this is an effective device, use it sparingly or it loses its impact. Once or twice in most interviews is usually enough.

Examples

"The most important fact for people to know is..."

"The biggest issue in this debate is...

"The critical issue is...

The important thing to remember is...

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