Media Interview Transition Technique - The Flag
By Gina Cuclis
This is republished from Cuclis PR's December 2009 issue of PR Tip of the Month.
This is the second of a two part series. Last month's "PR Tip of the Month" described how to use the technique called the bridge. The bridge and the flag are interview devices that enable you to transition youranswer to a question to deliver your key messages.
A Signal to Your Audience
Like waving a flag to get attention, a flag signals to your audience you are about to make a critical point. While this is an effective device, use it sparingly or it loses its impact. Once or twice in most interviews is usually enough.
Examples
"The most important fact for people to know is..."
"The biggest issue in this debate is...
"The critical issue is...
The important thing to remember is...
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I like this article...especially the examples you gave is really fantastic...
Keep up
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I am so glad I signed up for the monthly PR tips, they have brought me some obvious, and not so obvious outside the box tips for my practices.
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Thank you. Glad you find them helpful.
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Nice article. I just stumbled upon your blog and wanted to say that I have really enjoyed reading your articles. Anyway I'll be subscribing to your feed and I hope you post again soon.
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I have been searching for a site like this in the field I am interested in. I am a great fan. I also like all things about do it yourself suggestions that help you to save.
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I think this is a wonderful idea. The audience may find it unusual at first, but I think it would certainly get their attention. I'm really enjoying reading all of these PR tips, glad I found your website, thanks!
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Thanks for showing us the critical points in doing media interview, your website is another good resource in conducting research.
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Great PR tip ... Where I find the first part of the series?
I believe this will be useful as we try not only to market but also educate people in the proper use of computer ergonomics, specifically in the work place.
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The entry that is the first part describes a technique called the bridge. http://blog.cuclispr.com/2009/11/03/deliver-your-key-messages-with-this-media-interview-technique.
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