Deliver Your Key Messages with This Media Interview Technique
By Gina Cuclis
This is republished from PR Tip of the Month. Cuclis PR's newsletter delivered on the first Monday of each month.,
This PR Tip of the Month is the first of two parts. The November and December issues will each describe an interview technique enabling you, when answering a question, to transition to deliver your key messages and move away from sensitive questions.
Bridging
Like a bridge over water that takes you from a point on one side to the other, the bridging technique uses a phrase that takes you from one point in the interview to the point you want to make. Instead of just answering a question and stopping, use a bridge to transition your answer to deliver your key messages. A bridge allows you to move away from a question upon which you don't want to focus.
Examples
"That's an interesting question, but the fact is…"
"That's a good point, but the key issue is…"
"In addition, we have (or we are)…"
"Not only have we accomplished X, but we have…"
In Next Month's Issue
December's PR Tip of the Month will describe the technique called "flagging."
More Media Interview Tips in Cuclis PR's Blog & PR Tip of the Month Newsletters
The Media Interview, Part One: Follow the Boy Scout's Motto
The Media Interview, Part Two: Answering Questions
How to Sound Your Best for a Phone Interview
The Traits of a Good Spokesperson
Can You Get Away with Not Answering Questions
Being Seen and Heard: Tips for TV Interviews
Be a Great Guest: Tips for Talk Radio Inteviews
Categories: Media Interview Tips,Public Relations Tips
Tags: medi public relations PR interviews
Trackbacks
-
12/11/2009 2:28 PM
BLOG.CUCLISPR.COM wrote:
By Gina CuclisThis is republished from Cuclis PR's December 2009 issue of PR Tip of the Month.This is the second of a two part series. Last month's "PR Tip of the Month" described how to use the technique called the bridge. The bridge and the flag are interview devices that enable you to transition youranswer to a question to deliver your key messages.A Signal to Your AudienceLike waving a flag to get attention, a flag signals to your audience you are about to make a critical point. While this is an effective device, use it sparingly or it loses its ...
Comments